What regions get to apply a geographical label to its cannabis? Does an international perspective help? Should a name be connected to the land?
Think place-of-origin branding, like “Champagne” or “Roquefort.” An industry group fears indoor cultivators will be left out.
Soon, cannabis farmers could set their products apart with geographic origin names, like Champagne for wine.
Two groundbreaking programs—OCal and appellations—set to launch this year, were delayed by COVID-19. While the budget consolidates cannabis licensing under a new entity, OCal will remain under agriculture and appellations will remain with ag and health.
Seven cannabis bills landed on Newsom’s desk, but two of those bills didn’t make it through.
Lawmakers had until midnight Monday to send a handful of cannabis-related bills to Gov. Gavin Newsom’s desk.
Bills focused on a state bank, delivery, and curbing the illicit market failed to make it through this legislative session.
The first-of-its-kind Cannabis Appellation Program will allow for place-of-origin branding. At the final public hearing this week, growers emphasized the importance of “terroir” baseline standards.
USDA organic status is off limits, as a result of federal cannabis prohibition. So California regulators have created “comparable-to-organic cannabis standards.”